When you consider outsourcing your marketing communication needs,
where do you start and what questions do you ask? Too many companies don’t know what they don’t know – leaving them vulnerable to marketing agency villains waiting to take advantage. Consider yourself warned and don’t let this happen to you! It is our goal to serve and protect our clients’ business as though it were our own.
The way in which you present your company is critical, and if done well, can motivate people to buy from you instead of your competitors.
When you effectively engage customers and address their needs, your overall marketing efforts will be more successful. Stafford Media Solutions employs experts who stay on the leading edge of innovative marketing strategies, design trends and market intelligence.
Creating effective materials with captivating visual appeal and a strong call to action will help you stand out in the crowd and generate leads. Let us show you how an integrated multimedia campaign can deliver more for your dollar. We'll do the work too – from design to delivery.
Solutions Include:
• Branding & Identity
• Consulting
• Copywriting
• Data Management
• Design
• Digital Media
• Direct Marketing
• Email & E-news Blasts
• Lead Generation
• Mailing & Fulfillment
• Point of Sale (POS)
• Public Relations
• PURLs/Landing Pages
• Social Media
• Variable Data Printing (VDP)
Strategy
Who is your target audience? Where are they located? When is the best time to communicate? What should you say? Will your message be engaging? What are the market and community dictating, now and in the future? Before implementing any initiatives, SMS conducts a needs analysis to find answers – ensuring your investment is precisely directed and powerfully effective. Our savvy counsel leaves no stone unturned.
Marketing Communications
Advertising OR public relations? No worries, SMS does both in a creative and affordable way so you don’t have to choose. Whether an advertising blitz to launch a new product, or an ongoing public relations hum, SMS creates consistent brand marketing to help your audience make an informed decision and, ultimately, choose your service or product.
Design
To be successful, you must garner attention. Whether understated or bold, color or b&w, traditional or contemporary, SMS designs are spot on. Let your statement be heard through dynamic visual appeal. Whether designing for print or digital applications, our graphic designers will work tirelessly on your behalf to leave a visual footprint.
Event Planning
Annual holiday celebration? Client appreciation? Awards ceremony? Fashion show? Fundraising? No matter what the reason, event planning can become tedious and time intensive. Events need meticulous attention to detail, and a thorough grasp of the undertaking. The professional event planners at SMS have planned events from casual to elegant, from 5 people to 1,000. Let’s select a mood, a theme, a purpose – and make your next event one for the history books.
Media Relations
The media can be your best friend…or, well, let’s just stick with your best friend. When the media calls, who will answer? When SMS handles media relations, a calm representation of professionalism assures your good name only gets better. In addition, let SMS use its multiple media connections to get the word out about your new product, upcoming event, or service to the community.
Variable Data Printing (VDP)
With Variable Data Printing (VDP) your company is able to tailor marketing pieces based on name, age, gender, photos, content and more. At SMS we harness the power of personalization in direct mail, email, class schedules, vehicle maintenance, thank you’s and so much more.
PURL
Engage your audience and track campaign success with a PURL. At SMS we work with you to push traffic to a personalized landing page where you can gather additional data, register visitors for a sweepstakes or showcase a new marketing piece.
QR Code
Drive your audience to a website, video, coupon or social media portal by integrating a QR Code. The end-user simply scans the code on a smart phone and ta-da – the phone does the rest. It’s a fun and unique way to promote a product, offer or event.
Mobile
Outnumbering desktop and laptop computers three-to-one, mobile devices enable marketers to fully integrate campaigns and expand reach even further. Reach your target audience quickly and easily through effective mobile design.
Digital
Simply put – it’s printing that makes sense. With digital solutions, we can uncover innovative ways to reach your target audience and customize campaigns with variable data. And best yet, by running faster and shorter print runs, you will enjoy cost-effective solutions to help manage budget dollars more effectively.
"Stafford Media Solution’s guidance and expertise were invaluable in launching our new Greenville Welcome Program. From conception to design to establishing timelines to delivery, the marketing team is efficient and professional. They bring thoughtful and creative input to the table while remaining flexible to meet our needs every step of the way. The result is a program within our budget, which will effectively introduce new area residents to Greenville’s business community."
-Candy Kerschen, Executive Director
Greenville Area Chamber of Commerce
